Secondlifegrid.net > Resources > Promoting Your Business/Brand on the Second Life Grid

Promoting Your Business/Brand on the Second Life Grid

Looking for information on how to improve your inworld business? Here are some tips:

How do I publicize my business in Second Life (articles, classifieds, blogs, etc.)?

Publicizing a Second Life business in the Real World is much like publicizing other Real World businesses. Public relations, advertising, blogging and articles in Second Life publications all attract attention to your Second Life business.

How do I advertise in Second Life?

At this time, Linden Lab does not have any advertising or cooperative marketing programs. The advertising opportunity in Second Life is to create a compelling experience or event that attracts people to Second Life and attracts residents to your brand or product. Some residents have set up advertising servers in Second Life, and you can work directly with them. You may find them listed in SLClassifieds, OnRez or SLExchange.

We have a business idea that involves working with businesses in Second Life. How do we reach them?

There are many ways to reach businesses in Second Life. Promoting specific products or services can be done through SLClassifieds, OnRez or SLExchange. In addition, there are many publications about Second Life and you can take out advertising or get coverage through them.

My location is empty. What can I do to attract traffic?

There are many ways to publicize your business in Second Life. The best way to think about it is akin to the Real World. Placing messages in highly trafficked areas that have an interactive/engaging component is one strategy. Holding events that are compelling and engaging is another way to attract residents to your location. One other interesting technique is to provide free products that have some sort of link or message that ties back to your location.

Offline, periodicals such as Metaverse Messenger, SLbusiness.com and SecondSyle Magazine provide opportunities to gain exposure.

I create and sell things in Second Life. Should I be listed in the Solution Providers?

Solution Providers is only for individuals or company who hire out their services to create content for Second Life. If you are looking for a place to list products you sell, consider SLClassifieds, OnRez or SLExchange or the many periodicals about Second Life.

I'm presenting at a trade show and I want to show Second Life. What do I need to do?

You'll also find a presentation about business uses of the Second Life Grid created by Linden Lab here (PPT version); here (PDF version); along with Notes for the PDF version.

Use of "Second Life," "SL" or other Linden Lab logos and trademarks

• Please see our Brand Center for information on use and permission for Linden Lab trademarks and logos.